Jacki Garfinkel Sousa

Work Experience

Viacom Digital Studio

Sr. Director, Social Strategy, Viacom Digital Studios​                               

2017 - present

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• Lead social media strategy for new Viacom digital video initiative focused on creating social-first video content

• Beat quarterly goals in the first month, increasing Q2 video views by over 500%

• Oversee social creative, strategy, publishing and analytics for ~70 accounts with over 220M followers, including SpongeBob, Teenage Mutant Ninja Turtles and all Nickelodeon legacy properties

• Relaunched SpongeBob on Twitter, generating 6k new followers in one day via organic engagement opportunities with influencers like The Rock and Cardi B. Increased overall engagements by 13%

• Build and lead new audience development team focused on analytics testing to grow all social KPIs

• Develop shows for Facebook Watch to achieve - and beat - video goals

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Nickelodeon

Sr. Director of Social Media, Nick+ Networks

​2015 - 2017

• Led social strategy team for five digital and linear TV brands: NickSplat, TeenNick, Nicktoons, NickSports and NickMusic

• Established editorial voice and style guide per brand per social platform

• Oversaw management of 60+ brand and property accounts with over 100M followers

• Drove engagement with innovative, fan-first executions, leading to triple digit percentage growth

• Created social analytics reports to evaluate performance against brand goals

• Served as point person for relationships with talent, influencers and social media network reps

Sr. Social Media Editor, NickMom

​2012 - 2015

• Launched and executed social media strategy for Nickelodeon digital brand and television block

• Innovated and implemented sponsored social programs, generating repeat client buys

• Developed CRM strategy and produced weekly newsletters

• Worked with partners to syndicate NickMom content

• Integrated social concepts on air to drive tune in

Freelance Projects

​2014 - present

• Created social plan for Ford’s #HardestWorking campaign, written up by Forbes

• Wrote social influencer campaign and related advertising spots for Pepsi

• Ideated social campaign for new Oscar the Grouch ride for Sesame Place

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iVillage.com

Brand Activation Manager

​2011 - 2012

• Devised social media strategy and managed all social media accounts

• Cultivated relationships with social media influencers across multiple categories

• Established partnerships with media companies and celebrity talent to grow social footprint at scale

• Created new reporting to monitor success of social media campaigns

• Assisted with general brand development, events and iVillage Community Challenges

Web Series Host, "Likes or Yikes"

​2009 - 2012

• Co-hosted weekly YouTube series with celebrity guests

• Interviewed daily on local and national radio shows about the latest entertainment news

• Featured biweekly as a “Top Cop” in Us Weekly’s Fashion Police

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Features Editor, Entertainment

​2007 - 2011

• Developed editorial calendar, managed freelance budget and assigned content to freelancers

• Wrote, edited, built and coordinated production of slideshows, games, blogs and newsletters

• Worked with publicists to create exclusive content opportunities

• Partnered with data analytics team to understand metrics to influence site content

Myers Publishing, LLC

Managing Editor/Reporter

​2005-2007

• Wrote "Confessions of a TV Maven" column and managed team of 20+writers

• Spearheaded redesign of MediaVillage.com and launch of JackMyers.com

Education​

Syracuse University, S.I. Newhouse School, B.A. in Broadcast Journalism

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