RESUME

Jacki Garfinkel Sousa
New York, NY

E-mail: jaclyngarfinkel@gmail.com

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Work Experience
Viacom Digital Studio
Sr. Director, Social Strategy, Viacom Digital Studios​                               
2017 - present

  • Lead social media strategy for new Viacom digital video initiative focused on creating social-first video content

  • Beat quarterly goals in the first month, increasing Q2 video views by over 500%

  • Oversee social creative, strategy, publishing and analytics for ~70 accounts with over 220M followers, including SpongeBob, Teenage Mutant Ninja Turtles and all Nickelodeon legacy properties

  • Relaunched SpongeBob on Twitter, generating 6k new followers in one day via organic engagement opportunities with influencers like The Rock and Cardi B. Increased overall engagements by 13%

  • Build and lead new audience development team focused on analytics testing to grow all social KPIs

  • Develop shows for Facebook Watch to achieve - and beat - video goals

Nickelodeon
Sr. Director of Social Media, Nick+ Networks

​2015 - 2017

 

  • Led social strategy team for five digital and linear TV brands: NickSplat, TeenNick, Nicktoons, NickSports and NickMusic

  • Established editorial voice and style guide per brand per social platform

  • Oversaw management of 60+ brand and property accounts with over 100M followers

  • Drove engagement with innovative, fan-first executions, leading to triple digit percentage growth

  • Created social analytics reports to evaluate performance against brand goals

  • Served as point person for relationships with talent, influencers and social media network reps

 

Sr. Social Media Editor, NickMom

​2012 - 2015

 

  • Launched and executed social media strategy for Nickelodeon digital brand and television block

  • Innovated and implemented sponsored social programs, generating repeat client buys

  • Developed CRM strategy and produced weekly newsletters

  • Worked with partners to syndicate NickMom content

  • Integrated social concepts on air to drive tune in

 
Freelance Projects

​2014 - present

 

  • Created social plan for Ford’s #HardestWorking campaign, written up by Forbes

  • Wrote social influencer campaign and related advertising spots for Pepsi

  • Ideated social campaign for new Oscar the Grouch ride for Sesame Place

iVillage.com
Brand Activation Manager

​2011 - 2012

 

  • Devised social media strategy and managed all social media accounts

  • Cultivated relationships with social media influencers across multiple categories

  • Established partnerships with media companies and celebrity talent to grow social footprint at scale

  • Created new reporting to monitor success of social media campaigns

  • Assisted with general brand development, events and iVillage Community Challenges

 
Web Series Host, "Likes or Yikes"

​2009 - 2012

 

  • Co-hosted weekly YouTube series with celebrity guests

  • Interviewed daily on local and national radio shows about the latest entertainment news

  • Featured biweekly as a “Top Cop” in Us Weekly’s Fashion Police

Features Editor, Entertainment

​2007 - 2011

 

  • Developed editorial calendar, managed freelance budget and assigned content to freelancers

  • Wrote, edited, built and coordinated production of slideshows, games, blogs and newsletters

  • Worked with publicists to create exclusive content opportunities

  • Partnered with data analytics team to understand metrics to influence site content

 
Myers Publishing, LLC
Managing Editor/Reporter

​2005-2007

 

  • Wrote "Confessions of a TV Maven" column and managed team of 20+writers

  • Spearheaded redesign of MediaVillage.com and launch of JackMyers.com

Education​
Syracuse University, S.I. Newhouse School, B.A. in Broadcast Journalism