Work Experience
Viacom Digital Studio
Sr. Director, Social Strategy, Viacom Digital Studios
2017 - present
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Lead social media strategy for new Viacom digital video initiative focused on creating social-first video content
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Beat quarterly goals in the first month, increasing Q2 video views by over 500%
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Oversee social creative, strategy, publishing and analytics for ~70 accounts with over 220M followers, including SpongeBob, Teenage Mutant Ninja Turtles and all Nickelodeon legacy properties
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Relaunched SpongeBob on Twitter, generating 6k new followers in one day via organic engagement opportunities with influencers like The Rock and Cardi B. Increased overall engagements by 13%
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Build and lead new audience development team focused on analytics testing to grow all social KPIs
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Develop shows for Facebook Watch to achieve - and beat - video goals
Nickelodeon
Sr. Director of Social Media, Nick+ Networks
2015 - 2017
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Led social strategy team for five digital and linear TV brands: NickSplat, TeenNick, Nicktoons, NickSports and NickMusic
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Established editorial voice and style guide per brand per social platform
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Oversaw management of 60+ brand and property accounts with over 100M followers
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Drove engagement with innovative, fan-first executions, leading to triple digit percentage growth
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Created social analytics reports to evaluate performance against brand goals
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Served as point person for relationships with talent, influencers and social media network reps
Sr. Social Media Editor, NickMom
2012 - 2015
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Launched and executed social media strategy for Nickelodeon digital brand and television block
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Innovated and implemented sponsored social programs, generating repeat client buys
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Developed CRM strategy and produced weekly newsletters
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Worked with partners to syndicate NickMom content
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Integrated social concepts on air to drive tune in
Freelance Projects
2014 - present
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Created social plan for Ford’s #HardestWorking campaign, written up by Forbes
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Wrote social influencer campaign and related advertising spots for Pepsi
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Ideated social campaign for new Oscar the Grouch ride for Sesame Place
iVillage.com
Brand Activation Manager
2011 - 2012
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Devised social media strategy and managed all social media accounts
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Cultivated relationships with social media influencers across multiple categories
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Established partnerships with media companies and celebrity talent to grow social footprint at scale
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Created new reporting to monitor success of social media campaigns
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Assisted with general brand development, events and iVillage Community Challenges
Web Series Host, "Likes or Yikes"
2009 - 2012
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Co-hosted weekly YouTube series with celebrity guests
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Interviewed daily on local and national radio shows about the latest entertainment news
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Featured biweekly as a “Top Cop” in Us Weekly’s Fashion Police
Features Editor, Entertainment
2007 - 2011
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Developed editorial calendar, managed freelance budget and assigned content to freelancers
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Wrote, edited, built and coordinated production of slideshows, games, blogs and newsletters
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Worked with publicists to create exclusive content opportunities
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Partnered with data analytics team to understand metrics to influence site content
Myers Publishing, LLC
Managing Editor/Reporter
2005-2007
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Wrote "Confessions of a TV Maven" column and managed team of 20+writers
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Spearheaded redesign of MediaVillage.com and launch of JackMyers.com
Education
Syracuse University, S.I. Newhouse School, B.A. in Broadcast Journalism