FACEBOOK WATCH: NICKELODEON'S ON THIS DAY
Launched brand-new Facebook Watch video series to capitalize on 1) the algorithm boosting Watch videos in user feeds and 2) the popularity of anniversary videos on the platform. These videos are averaging a 3-27x increase in views when crossposted to other pages, vs. posting the video directly to a non-Watch page.
VIDEO OPTIMIZATION PLANNING
Using monthly benchmarks, I determined the exact number of videos our brands would need to create -- and where they would need to live -- in order to meet our goals. Ultimately, I decreased our video output by 50% (thus saving money!), while still beating quarterly video views and watch time goals.
@SPONGEBOB TWITTER RELAUNCH
In order to keep SpongeBob culturally relevant, I spearheaded and managed the relaunch of of the Twitter account from a first-person account to a brand account that can interact with fans. The launch stunt - complimenting fans who engaged with us on #SaySomethingNiceDay - grew the account by 6k followers in one day and created organic engagement opportunities with influencers like The Rock and Cardi B. Overall, engagements have increased by 1,500%.